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Using the brand strategy as the guiding force, we create an impactful brand identity that attracts the right customers, earns their trust, converts them, and keeps them hooked!

Clients.

Build a brand that

tells your story

For MGB, an online nursery, the logo was guided by the bond between man and nature. The outcome was a design with the colours of Earth merged together.

PlayGround Zero

With this logo, the brand can easily popularize its unique concept even when their customers order food online and may not visit the cafe.

PlayGround Zero

We rebranded AngoothePe to stand with their vision - "Angootha is the way forward." All the design elements come together to form a brand story to which their users will relate.

PlayGround Zero

Why Branding .

Our Work .

1

Assimilation

The foundation step is to understand your brand, auditing its current standing and looking at where it intends to be. We ask, “What value does your product/service bring to its customers? Who is your target audience? What sets your brand apart?”  Answers to these questions are able to point us in the right direction for research, and development.

Related​​​​​

  • Brand Audit

  • ​​​ Brand substance

  • ​Brand Archetype​​​​​​​​​​​​​​​​​

  • ​​Brand strategy

2

Research 

Analysis reveals insights, be it primary (through direct users) or secondary. We dive deep into analysing the brands current position, it's target demographic and analyse its market and competitiors. The research is user focused and helps in keeping them in mind while taking decisions in developing the brand visuals, voice etc.

Related​

  • Brand Audience​​​​​​​​​​​​​​​​​​​​​​​​

3

Development

We pen down the vision and mission of the brand which are essential for strategic communication to deliver the correct message to your audience and guides us in designing a strong and distinctive brand identity that includes everything from a unique logo, to business collaterals, to conversion-focused landing pages.

Related​​

  •  Brand voice

  • ​Brand messaging​​​​​​​​​​​​​​​

  • ​ Brand identity​​​​​​

4

Delivery

Sustained support is key in ensuring that the original thought is not as the brand grows and remains at the core of the brand's activities. Improvisation is part of everything and response to developed identity and strategy is gauged to understand what can be further improved.

Related​​

  • Brand guidelines

  • ​ Brand visibility​​​​​​​​​​​​​​​

  • ​​​ Brand support

Process.

Recognition .

From something simple and minimalistic to something wild and eye-popping, a good brand will always be recognized in a sea of others.

Customer loyalty .

A good company with great products combined with effective branding hits all the right notes with customers.

Not just a logo .

Your brand is more than just a logo. It’s everything that makes your business unique, from the values you represent to the services provided. In other words, it is how you inspire others to do business with you.

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